A Custom Marketing Display for L'Oréal + Gradient
L’Oréal Derby 2026
Project Overview
Industry
Marketing Displays
Client
Location
Skills
We partnered with Gradient, an experiential marketing agency, and their client L'Oréal Paris for the Kentucky Derby 2026, executing three distinct projects across various locations. At Churchill Downs, we transformed a tent in the Marketplace by outfitting it with high-end column wraps and creating display tables. A significant highlight was the installation of a 16' wide by 10' tall step-and-repeat fabric backdrop featuring 3D printed lettering, complemented by a 16' x 4' stage positioned in front. Additionally, we set up a Greenroom at the red carpet area, which included an 8'x8' wall with fabric print and 3D printed lettering, providing a stylish space for makeup touch-ups as guests entered.
The second project took place at 21C, where we facilitated a dinner in a gallery setting. We skillfully installed pipe and drape throughout the room and created a striking 10' x 8' fabric wall adorned with 3D printed lettering and brushed aluminum accents. Our final location was at Hotel Genevieve for a brunch event, where we added 3D printed logos to the exterior wall and constructed an 8'x8' wall painted white with black trim. This setup also featured 3D printed lettering and horse hooks for hanging hats. Our team ensured a warm and inviting atmosphere by providing heaters and assisting with the table setup and overall visual presentation.
