A Brand Activation for TIED TOGETHER MARKETING AND TRACE3
Derby 2026 – Trace3
Project Overview
Industry
Marketing Displays
Client
Location
Skills
We were proud to support an unforgettable event at Churchill Downs during Kentucky Derby week, where we were brought on by Tied Together Marketing on behalf of Trace3. Working alongside Sounds Unlimited Productions, who handled event planning, décor, lighting, sound, and DJ services, our team delivered a range of custom scenic elements that elevated the Starting Gate Suites into a fully immersive Derby-themed experience. The collaboration resulted in a seamless blend of atmosphere, branding, and functionality for a high-energy corporate celebration.
Our scope included the fabrication, installation, and full load-in/load-out of multiple custom pieces. Highlights included a 20’ x 12’ boxwood wall integrated into existing structures with shelving and printed elements, an 8’ x 8’ fabric wall featuring a derby race painting, and an 8’ x 8’ polycarbonate photo moment with custom vinyl decals. On stage, we installed four 8’ x 3’ barn doors accented by a custom oval Trace3 sign, along with a standout 7’ x 7’ horseshoe featuring an inset derby race print. Each element was designed and executed to enhance the guest experience while reinforcing the event’s visual identity.
